What is a workflow in automation?
A workflow is a sequence of steps that turns a trigger into an outcome, such as an enquiry becoming a booked call or an invoice becoming a payment. It is the unit GOFTUS maps, automates and measures, because a clear owner, steady volume and a measurable result make it possible to prove whether automation pays back.
Example
Lead follow-up: a form arrives, the lead is enriched and scored, a reply is drafted, a person approves it and the CRM is updated.
In one line
A sequence of steps that turns a trigger into an outcome. The unit we map, automate and measure.
Go deeper: see how GOFTUS builds it
Related terms
- Approval gateA point where an agent pauses and asks a named human to approve an action before it happens. Used for anything risky, costly or irreversible.
- AutomationRunning a process without manual effort. Traditional automation follows rules; AI automation adds a reasoning step for messy input.
- OrchestratorThe component that holds the goal, sequences the agents and tools, manages memory and handles errors across a run.
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