Marketing agents for research, strategy and brand awareness
Four specialist agents share one brief: they research the market, watch competitors, turn it into a strategy and produce the awareness campaign, with spend and public messaging signed off by your team.
The problem
- Market and competitor research happens once a quarter, so decisions run on stale information.
- Strategy decks and the campaigns that follow them are built by different people who rarely talk.
- Brand awareness work is slow to produce, hard to keep on-brand and easy to overspend on.
What the marketing crew does, end to end
An orchestrator hands one brief through four specialist agents. Each has its own tools, its own scoped access and a clear point where it stops for a person.
1Market research agent
- Tracks category trends and search demand
- Mines reviews, surveys and social posts for themes
- Sizes segments and churn drivers from your CRM (tokenised)
Delivers: Research brief: segments, demand, what customers value
Stops for a person: before any survey or message goes to real customers
2Competitor intel agent
- Watches pricing, offers, ads, SEO, social, reviews, launches and hiring for every rival
- Detects changes against last week's snapshot and scores threats and openings
- Fact-checks and cites every claim; flags anything under 70% confidence
Delivers: Competitor matrix, positioning map, SWOT, battlecards and alerts
Stops for a person: when a claim is uncertain or will be used in a public comparison
3Strategy agent
- Turns research and competitor intel into positioning
- Models options, such as 'match price' vs 'hold and differentiate'
- Sets channel mix, budget split and KPIs
Delivers: Strategy with budget, targets and the evidence behind it
Stops for a person: before any change to pricing, budget or positioning
4Brand awareness agent
- Writes on-brand posts, ads, emails and creator briefs
- Scores every asset against your brand guide
- Sets up tracking, UTMs and brand-lift surveys
Delivers: Drafts in Canva and your ad accounts, ready to launch
Stops for a person: before anything goes public or spends money
Inside the competitor intel agent
From 4,900 raw signals to cited moves your strategy agent can use
It collects from seven public source types in a sandbox, strips personal data, detects what changed since last week, runs six analyses, fact-checks every claim and holds anything uncertain for a person.
What it delivers: the weekly competitor report
Fernleaf Coffee · week 39 · 5 rivals · 7 source types · 3,640 items · 47 claims, all cited
| Brand | Price | Offer | Share of voice | Sentiment | Live ads | This week | Threat |
|---|---|---|---|---|---|---|---|
| Fernleaf (you) | £9.20 | Roasted to order, ships in 48h | 18% | +0.62 | 6 | – | – |
| Roastwell | £8.10£9.50 | First bag half price | 27% | +0.31 | 22 | Price cut 15% on 19 Sep | High |
| Morrow Beans | £10.40 | New decaf range | 21% | +0.58 | 12 | Launched decaf, 12 new ads | High |
| Kettle & Crate | £11.90 | Single-origin club | 14% | +0.71 | 4 | No change | Low |
| Hearth Roasters | £9.00 | Office subscriptions | 11% | +0.44 | 8 | Hiring 3 growth marketers | Medium |
| BrewhausNEW | £6.90 | Pods + TikTok creators | 9% | +0.12 | 31 | New entrant, found this week | Medium |
Positioning map
Bubble size = share of voice. Dashed line = Roastwell's price cut.
Reading the map
- Roastwell moved down-market with a 15% cut and sits low on craft, where its reviews already complain about stale beans.
- Only you hold craft and freshness under £10.50. The nearest craft rival, Kettle & Crate, is £2.70 dearer.
- Brewhaus entered at the cheap end, buying reach on TikTok. Morrow Beans is edging towards you with decaf.
Conclusion passed to the strategy agent: defend the space, don't follow Roastwell down.
Tools it connects
- Google Trends
- GWI or your survey tool
- Meta Ad Library
- SimilarWeb or Semrush
- Canva
- Meta Ads
- YouTube Ads
- HubSpot
- Slack
How we measure the results
Every number comes from your own systems and the agent's audit trail, measured against a baseline taken before launch.
1Baseline
Before launch we measure the same numbers for two weeks, from your own systems, so results are compared, not claimed.
2Log every run
Each run writes to the audit trail: time taken, actions, tools touched, handovers and every human decision.
3Weekly report
A short report compares each metric with the baseline and lists the cases a person had to fix.
4Monthly review
With the workflow owner we tune thresholds, fix exceptions and decide what the agent takes on next.
| Metric | How we measure it | Data comes from |
|---|---|---|
| Time from question to research brief | Hours from a research request (or the weekly trigger) to a finished, sourced brief. | Audit trail timestamps |
| Competitor moves caught within a week | Pricing, product and ad changes logged by the agent within 7 days, checked against a monthly manual review. | Agent log and review sample |
| Share of voice | Your mentions and ad presence against named competitors, before and after launch. | Social listening and ad library data |
| Brand search volume and reach | Branded search volume and campaign reach against the pre-launch baseline. | Google Search Console and ad platforms |
| Content produced per week on brand | Approved assets per week, and the share passing the brand check first time. | Canva and approval log |
Frequently asked questions
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Ask a questionNo. Research, strategy and drafts run on their own; publishing and any paid spend wait for a named person to approve and sign.
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