GOFTUS

AI automation for retail and e-commerce

Answer buyers in seconds, keep the catalogue clean and let your team work on the cases that need judgement.

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Recommended for retail & e-commerce

The agents retail & e-commerce teams start with

How the support agent works
Try the support agent live

Workflows we automate for retail & e-commerce teams

Order status and returns

Where-is-my-order and return requests handled end to end across email, chat and WhatsApp, with refunds over your threshold approved by a person.

Product questions

Pre-sale questions answered from your own product data and policies, with sources so answers stay accurate.

Catalogue enrichment

Descriptions, attributes and categorisation drafted from supplier data and checked before publishing.

Review and feedback summaries

Reviews and support contacts summarised weekly into the themes worth acting on.

Case studies in retail & e-commerce

Published results from named organisations. These companies are not GOFTUS clients; they show what works, and where people stay in charge.

NOBULL

50%

of chat conversations resolved by AI agents

AI agents took over low-complexity tickets. New tickets fell 49% year over year and AI conversations scored 90 to 91% customer satisfaction.

AI performance is reviewed with the same QA process used for the human team.

Source: Zendesk retail customer stories, 2026Customer support

Zalando

90%

of marketing product content now AI-generated, up from almost zero in a year

Campaign production time fell from six weeks to a few days, and its Size & Fit AI cut size-related returns by more than 8%.

Built on years of Zalando's own product and customer data rather than generic content.

Source: Zalando FY2025 results, via Retail Gazette, Mar 2026Operations workflows

Controls for sensitive work

  • A named human approves anything sensitive before it happens.
  • Every action lands in an audit trail that can be reviewed and rolled back.
  • Agents get scoped, least-privilege access to only the systems they need.
  • Data can stay entirely inside your own cloud.

Relevant use cases

How we keep agents safe

Frequently asked questions

Still weighing it up? Ask us directly. We reply within one business day.

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Within limits you set. Above your threshold it pauses and asks a named owner.

Find the first workflow worth automating.

Book a free call and we will tell you honestly whether AI automation helps, and where to start.

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We reply within one business day.

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